Website Content Specialist

Web Content Specialist

Location: Jacksonville, FL | Workplace: Hybrid | Industry: non-profit | Employment Type: 1 year Contract | Full-Time

Company & Role Highlights
• Opportunity to shape digital marketing strategies for a mission-driven organization
• Manage content across website and analytics platforms to maximize impact
• Collaborate with diverse teams to drive user engagement and campaign success

Job Summary:
A prominent non-profit organization is seeking a detail-oriented Web Content Specialist to oversee website content management and implement tracking strategies. This role focuses on delivering data-driven insights to enhance user experience, optimize digital campaigns, and support branding efforts within a fast-paced, mission-oriented environment.

Job Duties:
• Develop and deploy tracking systems using GA4 and GTM aligned with marketing metrics
• Maintain website content and ensure consistency across all digital assets
• Configure event tracking for user actions like conversions and submissions
• Manage tag deployment and data layer implementation with development teams
• Conduct regular website audits for content accuracy, SEO, and accessibility compliance
• Use analytics insights to identify opportunities for usability and performance improvements

Job Requirements:
• 2+ years of experience with GA4, GTM, and event tracking techniques
• Proven track record managing website content through CMS platforms, preferably Umbraco
• Basic skills in front-end updates using HTML and CSS
• Understanding of SEO, accessibility standards, and technical site optimization
• Ability to troubleshoot analytics issues and communicate findings clearly
• Strong organizational skills and attention to detail

Preferences:
• Experience with digital marketing tools such as Salesforce, Google Ads, or Bing Ads
• Familiarity with reporting tools like Power BI or Looker Studio
• Knowledge of paid digital advertising and cross-channel measurement

Company Benefits:
• Competitive project-based compensation and ongoing training opportunities