VP Marketing

Location: Remote (US-based) or Hybrid (South Florida) | Workplace: Occasional travel to HQ in South Florida | Industry: Financial Technology (FinTech) | Employment Type: Direct Hire | Commitment: Full-Time

Company & Role Highlights

• Lead marketing efforts for an established financial tech enterprise.
• Join an organization with a strong market presence and client loyalty.
• Opportunity for direct advancement to a C-suite marketing role.

Job Summary

This senior leadership position within a prominent financial technology (fintech) firm involves overseeing all marketing operations. You'll be directly accountable for pipeline generation, conversion, and measurable revenue growth. 

This role is structured for a dynamic leader who excels at both strategic planning and hands-on execution, a "player-coach". You will manage a dedicated marketing team and external vendor partnerships. The company maintains a solid market standing across various specialized sectors and anticipates significant future growth.

Job Duties

• Direct demand generation initiatives for pipeline and revenue growth.
• Own the end-to-end marketing strategy and execution, with direct responsibility for pipeline creation, customer acquisition cost (CAC), and marketing ROI.
• Utilize advanced AI tools for enhanced market discovery and brand visibility.
• Develop and implement strategies targeting specific customer segments.
• Manage public relations activities and thought leadership content.
• Optimize marketing funnels through CRM platforms for lead conversion.
• Collaborate with sales and executive leadership on strategic objectives.

Qualifications

• 10+ years of B2B marketing leadership expertise
• Industry experience in FinTech or SaaS.
• ABM Strategy experience
• Proven history of successful demand generation and revenue acceleration.
• Strong background in embedded finance and international payment solutions.
• Proficiency with marketing automation tools for lead nurturing and vendor oversight.

Preferences

• Experience with niche industry events for lead acquisition.
• Strong analytical skills for measuring marketing performance (ROI, CAC).
• Experience utilizing Hubspot for scoring MQLs and automation.