Director of Brand Planning

  • Location: Jacksonville, Florida
  • Job #: 4648
  • Job Type: Permanent
  • Category: Marketing and Creative

ICX Group is seeking a Director of Strategic Brand Planning for an agency focused on community brand and Convention/ Visitor's Bureaus (CVB). This position will support the Research and Project Director to lead the research and insight-driven strategic aspects of the community brand development projects.


  • Based in Jacksonville, FL
  •  Attend site visits, oversee research activities, lead presentations, and contribute to creative development and writing tasks.
  • Work closely with various teams to deliver key client presentations and reports. 
Job Duties:
  • Research & Studies: Oversee research and insight-seeking activities throughout each BrandPrint, including editing and approving the Research Director's Situation Analysis, Community Survey, CAP (Consumer Awareness & Perception) Study, and Influencer Perception Study. 
  • Analyze and compile all research inputs, and assist in the authoring of the Insights and Strategic DNA for each client's Research & Strategy Report.
  • Reporting & Presentations: Share knowledge and insights with the Project Director to inform their Creative Brief Development. Lead or participate in client-facing Final Presentations and BrandPrint Final Report.
  • Creative & Brand Action: Write and edit the Brand Action Ideas, Taglines (with collaboration from team members), and creative material review (logos, looks, narratives, etc).
Job Requirements:
  • Bachelor’s Degree in Marketing, Communications, Research & Analytics or comparable degree
  • 7 + years’ experience in developing strategic plans based on data and research
  • Experience with focus groups, surveys, and consumer studies.
  • Open to Travel - Attend site visits, typically lasting 2-4 days, occurring approximately every 4-5 weeks


Tahoma Guiry

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Tahoma Guiry

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