Media Buying & Planning Supervisor
- Location: Jacksonville, Florida
- Job #: 4607
- Job Type: Permanent
- Category: Marketing and Creative
ICX Group is seeking well-versed multi-channel media buyer and planner who can plan out the best opportunities for their clients, loves an amazing CPM rate, and not afraid to negotiate with vendors. You'd be helping a diverse range of clients to garner success, while being part of a supportive and dynamic environment and work culture.
Our client, a full-service ad agency based in Jacksonville, FL, is seeking a current or rising mid-senior professional with a passion for driving impactful media campaigns. To be successful in this role, you consider yourself a talented individual, capable of leading the paid media initiatives across diverse channels. If you thrive in a collaborative environment and have expertise in digital, broadcast, print, outdoor, social, and beyond, they want you to join the team.
What You Will Be Doing:
- Lead Media Strategy: Drive paid media excellence by serving as a leading voice for print, digital, broadcast, mobile, out of home, social, and other content marketing channels.
- Strategic Recommendations: Collaborate with integrated teams and clients to understand objectives and deliver strategic media recommendations aligned with business goals.
- Craft Comprehensive Media Plans: Develop strategic media plans, conducting market research, analyzing mediums, aligning with audiences, defining metrics, and evaluating costs.
- Research & Negotiation: Conduct research duties, including competitive analysis, media partner evaluation, cost analysis, and negotiate contracts.
- Campaign Management: Create proposals, flow charts, media authorizations, insertion orders, and reports, overseeing campaign performance.
- Monitor & Report: Gather and monitor campaign results, prepare internal and external reports, and conduct financial analysis.
- Relationship Building: Cultivate strong relationships with media partners, vendors, and research firms.
- Stay Current: Stay updated on media trends, industry insights, and emerging technologies.
- Ethical Adherence: Adhere to regulatory, departmental, and company policies.
- Client Engagement: Communicate efficiently and proactively with clients, delivering excellent service.
- Value Addition: Continually seek ways to enhance client-agency relationships and add value.
- Workflow Management: Understand agency dynamics, services, and workflow processes for optimal results.
- Bachelor's degree in Communications, Advertising, Digital Media, Marketing, Public Relations, or a related field.
- 5+ years’ experience spanning core media realms, including digital, broadcast, print, outdoor, and more.
- Experience with key and various metrics such as: reach, impressions, CPM, CPP, GRP, circulation, etc.
- Strategic Media Plan development
- Excellent research skills to gather information and insights.
- Ability to work collaboratively in a team environment.
- Proficiency in MS Office, Google Suite, and other relevant software.
Any of the following: Prior experience in an ad agency is preferred but not mandatory.
General Physical Demands
Sedentary work with sitting majority of the day. Repetitive motion with data entry on a computer monitor.
Fun and creative office environment with temperature control.
- Location: Jacksonville, FL
- Job Type: Direct Hire | Full-Time (40 hours) | Hybrid role
We are an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.