Healthcare Service Line Marketing Manager

Healthcare Service Line Marketing Manager

Our client's rapidly expanding Sales and Marketing team is experiencing annual revenue growth of over 40% year-over-year, driven by increasing demand for nearshore outsourcing, digital transformation, and automation services. As a Healthcare Service Line Marketing Manager, you will play a pivotal role in accelerating the growth of healthcare-related inbound marketing efforts.

This position is responsible for developing and executing a comprehensive marketing and lead generation strategy for the Healthcare Service Line, with objectives to increase brand awareness, website traffic, qualified MQLs, and ultimately, new client acquisitions. This role reports directly to the VP of Marketing.

Responsibilities

Healthcare Service Line Expertise: Become an expert on the Healthcare Service Line and industry trends to effectively position our capabilities and thought leadership. Propose content strategies to drive website traffic and lead generation among targeted healthcare decision-makers.
  
Digital Marketing Collaboration: Work closely with the digital marketing team to optimize end-to-end performance for the Healthcare Service Line's digital channels, including:

•  SEO optimization for new and existing healthcare content
•  Paid ad campaigns for healthcare services (Google Search, Bing, LinkedIn, and Remarketing)
•  Email marketing tailored to healthcare audiences
•  Intent data programs
•  Social media and emerging channels like Clutch, G2, etc.

Content Strategy & Calendar Management: Develop, maintain, and manage the content strategy and editorial calendar for the Healthcare Service Line. Collaborate with healthcare practice leaders to gather input and ensure relevant, high-quality content creation.

Content Distribution: Define and execute a robust distribution strategy to maximize visibility across various channels, optimizing content performance and reach.

Industry Partnerships & Editorial Relations: Cultivate relationships with healthcare industry research analysts, content distributors, and relevant editorial channels to enhance our presence and boost content distribution for increased traffic and conversions.

Performance Measurement & Analysis: Regularly measure, analyze, and report on healthcare lead generation performance, adjusting strategies as necessary to improve engagement and conversion rates.

Budget Management: Manage the marketing budget allocated for the Healthcare Service Line, ensuring efficient and effective resource allocation.

Content Archive & Consistency: Maintain and archive all content assets for Healthcare across the sales process, ensuring accessibility for all stakeholders and a consistent voice aligned with brand standards.

Skills and Experience**

• Bachelor’s Degree in Marketing, Business Administration, Healthcare, or a related field (MBA or advanced degree is a plus).
• 5+ years of experience in marketing, preferably within healthcare services or products.
• Must be based in South Florida (or close proximity/driving distance to the Fort Lauderdale area).
• Proven success in developing and executing marketing campaigns within the healthcare sector.
• Experience with marketing automation and CRM platforms, such as HubSpot.
• Proficiency in Google Analytics, SEMrush, and other analytics tools.
• Excellent written and verbal communication skills to create compelling content and present marketing strategies effectively.
• Expertise in SEO, SEM, content marketing, email marketing, social media marketing, and analytics.
• Strong ability to analyze healthcare market trends, customer data, and campaign performance metrics.